News

FOR IMMEDIATE RELEASE:
February 2010

“Santa’s Prayer” Raises $250,000 for Children’s Home Society!

As is true for many non-profit organizations, a challenging economic climate prompts the exploration of new, creative ways to raise funds for our missions. In 2009, one of those significant ways for Children’s Home Society (CHS) started with “Santa’s Prayer”—a story written by Tom Roberts.

Then thanks to the illustrations of Doug Moss, book production by Maximum Graphics, book promotion by Insight Marketing Design, and the generous support of a host of sponsors, 10,000 copies of Santa’s Prayer were produced, with 100% of the sales benefiting the children at CHS.

Area businesses, churches, retailers, and service organizations became “Little Red Stocking” Partners—all to promote the sale of Santa’s Prayer, which would help provide program support for CHS in its service to children and families. This project offered a unique opportunity for volunteers to participate and for donors to give.

In addition to creative/production assistance, tremendous support was received from regional media partners including The Argus Leader, Backyard Broadcasting, KELO TV and Midcontinent Communications as well as over 105 Little Red Stocking Partners.

The result—over 7,500 books were sold and over $250,000 was raised!

CHS is addressing financial challenges in response to the majority of government per diems and contract rates being “frozen”. Even with these financial challenges, CHS has not had to cut back on programs or services to children and families thanks in part to the generous support from Little Red Stocking Partners and donors.

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If anyone is interested in becoming a new partner for these projects, which will continue in 2010, they are encouraged to contact CHS at (605) 334-6004.

Learn more at www.chssd.org. Click on Little Red Stocking or Santa’s Prayer for a complete list of partners and sponsors.

Children’s Home Society of South Dakota serves over 2,000 children each year, primarily ages 4-13 through residential treatment, education, emergency foster shelter, forensic interview & examination centers, foster care & adoption services and relative placement. Not all, but the majority of these children are victims of physical abuse, sexual abuse, or neglect.

For more information contact:
Rick Weber, Development Director
Children’s Home Society
605-965-3127